Color semantics

Are a branch of Semitism (study of markers and symbols) that focuses on the study of color and its meanings. Studies how to use colors in different cultures and contexts, and how they can convey different meanings and feelings. For example, red is often associated with emotion and danger, while blue is associated with calm and confidence.

Color Semantics

 In marketing, color Semantics are used to create a specific emotional response  in the viewer and assistance in conveying the requested message. It is also used in brands and visual communication, to create a consistent and recognizable visual identity for a product, service or company.